I often visit many SEO forums and Web Marketing sites every day and there is always a debate about the SEO industry and ethics. After participating in so many debates, it has become clear that the biggest problems are the fact that no two SEO companies are the same and there is no united approach. It is very difficult to make statements about the whole industry because it is debated what exactly 'SEO' is. Add to that the fact that most SEO companies keep their method and campaign strategies confidential and we have a situation where each company is completely different with very different results.
Fact 1: There is no integrated approach to SEO. SEO is actually defined by wikipedia as a process of improving traffic from the SERPs to the site. Of course, HOW they do that is a real and controversial question.
Fact 2: The effectiveness of an SEO campaign depends on the site structure, the content of the site, the keywords, the method used, and how popular the site is. The site cannot automatically rate it by any random keyword. SEO is also not voodoo. Sensible, troubleshooting, and Web marketing are integrated. If your site does not provide value to users, it will probably not be rated.
Fact 3: Some 'SEOs' make search engines better while others make search engines deceptive. Of course, everything is marketed as SEO. Irregularities provide results at any cost and last a short time (usually ending with a restricted domain name). Improving ethics opens up the site to search engines and offers long-term benefits.
Fact 4: Most SEO companies get paid whether your site gets them or not. Unfortunately, this is the case with the industry. Most SEO companies apply A, B, and C and move on to the next client. Hopefully, the site is equal. If not, they always have a lot of customers.
Fact 5: Most SEO companies use illegal and unethical linking techniques. To maximize profits, it is common for SEO companies to buy links in bulk from India, links to spam / scraper web sites, or sell large guide packages. . It is also common for SEO companies to place large contract values on inbound links in order to create a low level of site performance.
I don’t think it’s okay to expose the industry as a whole without finding out what’s wrong with it and how SEO companies can overcome it. So how do we really decide what is good and bad about the industry? I have now been involved with the Web for over 10 years and, in particular, the SEO industry for almost 4 years and have seen the in-depth performance of large SEO companies and worked with clients who were fired by their previous SEO campaigns. Combined with many web posts and forum discussions that address similar basic issues, I have compiled a list of the most common issues.
Problem 1: Responsibility for Consequences
It is no secret that most SEO companies are not responsible for the results. It is true that no SEO company can guarantee results (and if it does, it is lying to you). It is also true that the client is putting themselves at risk by spending money with the SEO company 'We will do what we can'. SEO companies guarantee they will do the job of ‘doing well’ the site, but without full disclosure of their approach, what exactly does a client pay for? No other industry selling uncertified product and no specific work list will be completed. Of course, the job of SEO is basically the marketing of information and keeping track of how it works is important, but the combination of concealment and no responsibility for the results really makes SEO campaigns dangerous. So, how can an SEO company reduce client risk and provide a better level of service?
Answer 1: Motivational Based Values
The only real way to reduce client risk is financial risk sharing. By using profit-based pricing, an SEO company can charge a certain percentage of the total contract (say 70%) to cover their intellectual property and time while placing the total contract price (remaining 30%) on success incentives. Of course, the benefits and their percentage of the contract will be fully related depending on the campaign. This first step in risk sharing provides both assurance to the client that the company believes in its approach and places another financial burden on the campaign on the SEO company. At the moment, however, very few SEO companies are willing to share the risk and charge the same amount whether the client gets top positions or none at all levels (or possibly inferior).
Problem 2: Wrong Development
Unfortunately, illegal use (or blackhat) is still very common on the web. It is also unfortunate that '' SEO 'was mistakenly confused with' Blackhat SEO '. This is still a big problem for SEO companies. To say that all SEO companies are working to improve blackhat is like everyone who sends emails is spam. Upgrading Blackhat is not a preparation at all ... it is a deception of a search engine. Because there is a lot of money tied to top positions, there will always be an unethical SEO market and spam search engine spam. Until the companies see what is right and wrong and stop supporting those blackhat SEO companies, they will continue to thrive. This makes the whole industry look bad and does not reflect the character of good SEO companies. Blackhat provides instant, temporary results, but it is never a good choice over time.
Answer 2: Behavior Development
There is no quick and easy solution to blackhat color in the SEO industry. I would suggest that all marketing departments research development strategies and educate themselves on what strategies are not in line with ethics. No SEO company will claim to be doing something illegal. And it is not a good idea to trust a company or product quickly based on their ratings. Informal development PROVIDES